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Call Tracking Product Introduction

Track and Record Incoming Calls

Last Update:
January 9, 2024
Call Tracking


Call Tracking provides unique local and toll-free tracking numbers for each of your ad sources, allowing you the ability to measure and compare effectiveness by source and marketing campaign. Additional features include call recording, voicemail, Interactive Voice Response (IVR) and multiple call routing options. With Call Tracking, calls are typically routed from the source to your office.

Call Tracking Helps You To...

Get more from your marketing
  • Discover your precise cost-per-lead
  • Compare effectiveness of each marketing source
  • Measure results in real-time

Automatically capture caller information
  • Capture each caller's phone number with Call Tracking
  • Expand your database of prospective residents with detailed reports

Record calls for evaluation and training
  • Monitor how employees handle leads and convert calls to appointments
  • Review recorded calls with your leasing team
  • Demonstrate effective techniques and assess skill gaps
  • Follow up to save missed opportunities

Own your tracking numbers and analyze call traffic
  • Take advantage of national toll-free and local phone numbers
  • Be certain marketing leads will always come directly to you
  • Identify peak calling times and traffic patterns by geographic area
  • Filter and sort data however you like for cost-effective staff scheduling

Track marketing effectiveness
  • Assess crucial, industry specific data with the click of a mouse
  • Compare leads-per-source, cost-per-lead and calls-per-day
  • Track the effectiveness of every marketing campaign

Manage leasing opportunities online
  • Get status reports that provide performance accountability
  • See how many leads you've received and who took each call
  • Receive reports on demand, via email or with your existing CRM system